Eliminating your competition is the easiest way to increase your chances of business success. And I don’t mean literally eliminate them, in the sense of doing something “bad” to them.
When I say eliminate, I mean … take them out of your prospect’s consideration set for your product or service category.  Make it so your prospects [...]



If you’ve been in business very long, you’ve likely heard it all! You know, the irate customer who is going to sue you over the nineteen dollar product that they claim is bogus; the one that’s going to “shut your business down” because they conjure up in their minds that you might have breeched your [...]



To all writers and non-writers out there, now is the time to start digging up those creative writing skills back.
With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is why article writing, [...]



Did you know that, in Australia, 60% of small businesses fail in the first twelve months? For those of us who would like to start a small business — maybe even work from home — that’s a very discouraging statistic.
Does that mean that your business idea is doomed to failure? Far from it! There are [...]



First, and as important to your success as anything you learn here, is clearly understanding how eBay users find things to spend their money on.
No matter what type of buyer they are, no matter where they come from, they all use the same tool to find auction ads;
“They use the search bar to type in [...]



In business, the customer is always right - sometimes confused, misinformed, rude, stubborn and changeable, but never wrong. Ever date anyone like that?
Customers are the reason you have a business. Without them, no matter what you do, there isn’t any business.
Therefore, you should approach customer service the same way you approach a date. Nurture it [...]



Whether you’re an introvert or an extrovert, feel like you have the gift of gab or just don’t know how to make small talk, networking know-how is very important for your business success. There is a notion in business that I believe most of us subscribe to that says “all things being equal, people will [...]



If you’re a marketer your number one concern is customers. You’ve probably read and heard a million and one ideas about how to build relationships, retain customers, create a list of potential customers, and inspire consumer loyalty. But the tough question is, “How do I convert prospects into customers?”
There are a lot of [...]



The 1980’s business culture in the USA and internationally put a considerable emphasis on personal reward on the basis that highly motivated individuals could transform organisations and societies. The extreme example in film was Gordon Gekko in Wall Street stating that greed was good. The 90’s, however, have seen companies traumatised and bankrupted by the [...]



This article is actually an example of a simple yet, excellent marketing plan. Pay close attention to how I went out and found new business at a time of the year when things are normally slow, and not only did I make $1,148.00, my friend Franky also made $1,060.00.
Because I chose to keep myself out [...]



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